This is where your next customer is looking for you. And if you’re not here, they’ll go with someone else.
Getting you there is SEO, and being there means more business for your company.
Having an optimized Google Business Profile means checking all the boxes that Google’s algorithm likes to have checked, from having more than a handful of reviews, to the accuracy of all your information, to correctly targeting your geography, and more.
And when you do a hundred little things right – and you keep doing them right – Google rewards you with a prime position in the Map Pack. When you’re not buried several pages down but right there at the top and highly visible, you get more clicks, more calls, and more customers.
Of course Google is the dominant player. But they’re not the only player, and some other players are gaining traction.
Bing is still a thing, with a growing share of search. So you need to be optimized for their algorithm as well.
Also, as AI usage grows, so do searches for all kinds of things (HVAC included). Optimizing for ChatGPT, Google Gemini, Microsoft Copilot, and others is a necessary part of SEO now and will only grow in importance.
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