EMAIL: THE HIGHEST ROI IN MARKETING.
The simple truth is that if you don’t do email marketing, you are throwing away money.
Need a few reasons? Here are three:
Long gone are the days when we used email for personal correspondence – we have text and social media for that. Now, outside of work, email is almost entirely linked with commerce. It’s how we sign up with companies we buy things from.
So we expect to get emails from those companies. We expect them to remind us of appointments, or bills that are due, or services they can provide.
And every touch with email is a gentle reminder to your customers and potential customers that you’re still there for them when they need you.
It’s surprising how quickly your good service can be forgotten. Fix someone’s AC during a heatwave and they’re gushing with gratitude as you do it. But will they remember who they called when they need a replacement system the next year?
So email is your way to stay in front of them. Sending them useful tips, notices of new products, or maintenance reminders is how you remain valuable to them. And when you’re valuable, you are absolutely who they’ll think of when not only they need HVAC service but when someone they know needs service, too.
Not everyone who calls or reaches out is going to do business with you, at least not right away.
But you still have an opportunity to get an email address and help them understand that yours is the only HVAC company they need. You can send them the same useful info you send to your existing customers. And you can send them messages that are specific to the things they inquired about. It’s all on the table, and it’s how you turn “maybe” into “YES!”
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